ADWORDS SPECIALIST
Location: Vadodara,
Gujarat, India
Experience: 2.5+ Years
Responsibilities:
·
Plan, develop, and implement comprehensive paid
media strategies to increase brand visibility and recognition, and drive new
user acquisition and leads via paid search engine marketing platforms : Google
AdWords
·
Conduct thorough brand and website audits to
understand our clients’ key value proposition, core products, brand aesthetic,
and identify opportunities to successfully market them and make them stand out
in the marketplace.
·
Ensure CRO basics are in place
·
Manage between 5-15 paid search accounts
·
Utilise Google Analytics to develop insights and
action items intended to increase our clients’ revenues.
·
Staying informed with Paid Search industry best
practices, new trends and technologies and platform updates (e.g. AdWords,
Bing, etc.)
·
Monitoring purchased media to ensure that the
advertisements appear as planned across high quality publisher sites.
·
Compiling daily, weekly, monthly, and lifetime
reports with key performance metrics in Data Studio to quantify results and
communicate them to the client.
·
Preparing advertising schedules and timelines for
client on-boarding, campaign launch, and ongoing account optimization and
maintenance.
·
Developing advertisement copy for paid media
campaigns with the ultimate objective of generating action, interest and
engagement from the targeted audience.
·
Continuously monitor, identify and improve all
three components of the AdWords quality Score: Ad Relevance, Expected CTR, and
Landing Page Experience
·
Assure keyword targets, landing page content, and
text ad copy are all in close alignment and optimized
·
Assure conversion tracking is QA’ed within AdWords
to track all pertinent events within the sales funnel
·
Monitor and test campaign SMART bidding strategies:
Target CPA, Target ROAS, Enhanced CPC, Maximise Conversions, and more.
·
Create and implement campaign A/B test experiments
to identify optimal campaign settings
·
Daily completion of all administrative tasks such
as Time-sheets and Weekly Wins.
·
Implementation and continuous maintenance of the
Alpha Beta campaign structure to ensure ad spend is focussed on top performing
keywords while the Beta campaigns continue to play an R&D role by
uncovering new top performing keywords
Skills and Experience:
·
A comprehensive understanding of the Google AdWords
ad auction, general advertising ecosystem, best practices, bid and optimization
strategies, and campaign objectives
·
Strong understanding of Google Analytics and
eCommerce view.
·
Proficiency in Google Drive.
·
Analysed and reported on digital media accounts and
campaign trends.
·
Proven track record of retaining paid media
accounts in previous experience
·
Success in growing and scaling Paid Search campaign
budgets in previous experience
·
Strong work ethic
·
Demonstrated problem-solving capabilities in a
client-facing role.
·
Professional and respectful demean-or towards
internal and external business partners.
·
Effective time
management in a professional setting.
·
Can effectively
collaborate in a team environment
·
Integrity and
optimism, regardless of the situation.
·
Use information,
data, and resources to proactively identify and solve problems to get the job
done.
Interested candidates please send his resume on dharmendra@karmaasolutions.com OR
Call / WhatsApp / IMO - +91-8155007014
Regards,
Dharmendrasinh K. Chauhan
Karmaa Solutions
www.karmaasolutions.com
Google Group: https://goo.gl/Xf1Kj4
LinkedIn: https://in.linkedin.com/in/chauhandharmendra
Twitter: https://twitter.com/dkc311286
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