Business Development Manager / Key Account Manager - Central Africa

Business Development Manager / Key Account Manager 

Industry: FMCG 

Department: Sales & Business Development 

Role Category: GT, Enterprise & B2B Sales

Job Highlights

• MBA preferred with 10+ years of experience in beverage sales or business development, complemented by strong analytical skills.

• Proven ability to drive growth through strategic business plans, manage customer relationships, negotiate contracts, and monitor overall sales performance.

Role & Responsibilities

• Develop and execute business plans to drive growth and expansion in target markets.

• Maintain and develop relationships with customers and stakeholders, ensuring customer satisfaction and loyalty.

• Develop comprehensive customer plans, including all trade-related activities.

• Implement strategies, execute activities, and evaluate promotional results.

• Conduct sales forecasting, business reviews, category reviews, trading terms negotiation, and joint cycle planning with customers.

• Identify new business opportunities, conduct market research, and analyze industry trends to inform strategic decision-making.

• Collaborate with cross-functional teams to develop and implement account-specific strategies, pricing strategies, and promotional activities.

• Negotiate agreements and contracts with partners to drive mutual value and achieve business objectives.

• Communicate, liaise, and negotiate internally and externally using appropriate methods to facilitate the development of profitable business and sustainable relationships.

• Monitor sales performance, market share, and competitive activity, developing strategies to address challenges and capitalize on opportunities.

• Provide regular updates and reports to senior leadership on business development initiatives, market trends, and performance metrics.

Preferred Candidate Profile

• Education: Graduation required; PG (MBA/PGDM in Marketing or Operations) from a premier institute is highly preferred.

• Experience: 10+ years of experience in sales or business development, preferably within the beverage industry.

• Key Competencies:

  • Strong analytical skills with the ability to interpret complex data and trends.

  • Excellent communication, negotiation, and presentation skills.

  • Proven track record of driving business growth and achieving sales targets.

• Key Skills: Team Handling, Modern Trade Sales, FMCG Sales, Channel Distribution, B2B Primary and Secondary Sales, Distribution Channel Sales, Beverage Sales, and Distributor Handling.

Interested candidates should forward an updated resume to dharmendra@karmaasolutions.com