DGM - Sales & Operations (Commercial Vehicles)
Location: Central Africa
About the Company
We are a young and fast-expanding distributor of commercial
vehicles, supplying application-based trucks such as Tractor Heads, Tippers,
Fuel & Water Bowsers, Crane Trucks, and other specialized units. We are now
looking for a hands-on and entrepreneurial leader to run our Central Africa
operations.
Role Purpose
The Sales & Operations Manager will be responsible for
managing the complete operations on site, covering sales, operations,
imports coordination, basic finance follow-ups, spare parts planning,
marketing, and team development. This role is suitable for a mid-level leader
ready to manage the full business as a “Deputy GM”, with the ability to build a
team and scale the business.
Key Responsibilities
Sales & Business Development
- Lead
commercial vehicle sales with a strong focus on Tractor Heads, Bowsers,
and Tipper Trucks.
- Expand
business with corporate and fleet clients: construction, logistics,
transport, industrial, and mining-related companies.
- Meet
fleet managers, procurement heads, and senior decision-makers to drive
sales.
- Prepare
market-based quotations, proposals, and follow the sales pipeline to
closure.
- Develop
key account relationships for recurring/fleet sales.
Operations & Coordination
- Manage
daily operations for the Client Site business.
- Coordinate
with HQ for procurement, importation, logistics, and vehicle arrivals.
- Oversee
documentation for imports, invoicing, delivery, and compliance.
- Liaise
with Finance/Accounts for billing, collections, banking, and cash-flow
monitoring.
Spare Parts & After-Sales
- Plan
and place spare parts orders based on market requirements.
- Maintain
basic parts inventory and coordinate after-sales support.
- Handle
customer complaints and arrange technical support when needed.
Marketing & Market Intelligence
- Execute
basic marketing activities to build brand presence (BTL, events, visits,
demos, partnerships, targeted campaigns).
- Track
competitor pricing, products, offers, and recommend strategies.
Business Setup & Team Building
- Assist
with office/showroom/workshop setup as the business expands.
- Build
and lead a small team (sales & after-sales) over time.
- Implement
simple processes and reporting systems for business growth.
Candidate Requirements (Mandatory)
- 3–5
years of experience in Commercial Vehicle/Truck Sales in a Francophone
African country.
- Fluent
in French (English is an advantage).
- Proven
B2B sales experience with fleet/corporate clients.
- Experience
selling application trucks such as Tractor Heads, Tippers, Bowsers, Crane
Trucks, etc.
- Strong
field sales and client relationship capability.
- Ability to work independently in a developing and entrepreneurial environment.
Preferred Qualifications
- Exposure
to vehicle imports/logistics and basic finance coordination.
- Leadership
mindset with the ability to build and manage a team.
