Marketing Manager – HEMM Vehicle (Truck & Buses) (French Fluent) -

Marketing Manager – Hemm Vehicle (Truck & Buses) (French Fluent)

 

Location: Kinshasa

 

Department: Marketing and Sales

 

Reports to: COO

 

Position Type: Full-Time, Onsite

 

Job Description:

We are seeking an experienced and dynamic Marketing Manager / Brand Manager to lead our marketing initiatives and enhance our brand presence across all branches.

The ideal candidate will have a good command on French but more importantly be responsible for developing and executing marketing campaigns, analyzing market trends, and frequently traveling between branches to ensure consistent brand representation and operational alignment.

 

Key Responsibilities:

Campaign Development and Execution:

Design and implement marketing campaigns that align with the company’s objectives and resonate with target audiences.

Collaborate with cross-functional teams to ensure cohesive messaging and branding across all channels.

Monitor and evaluate the effectiveness of marketing campaigns, adjusting strategies as needed to achieve desired outcomes.

 

Market Analysis and Development:

Conduct thorough market research to identify trends, monitor competitor activities, and understand customer preferences.

Utilize insights to inform marketing strategies and identify opportunities for growth and differentiation.

Develop strategies to expand market reach and enhance customer engagement.

 

Brand Identity Management:

Ensure consistent application of the company’s corporate logo, colors, and brand guidelines across all branches and marketing materials.

Oversee the standardization of stationery and corporate communications to maintain brand coherence.

 

Digital and Media Oversight:

Lead the media team in developing and executing engaging social media strategies to enhance brand visibility and engagement.

Manage the creation and maintenance of the company’s website, ensuring it reflects the brand’s image and offers a user-friendly experience.

 

Promotional Activities:

Plan and coordinate the ordering and distribution of corporate gifts for festivals, client giveaways, and other promotional events.

Organize and oversee events and sponsorship opportunities to promote the brand and engage with the community.

 

Inter-Branch Coordination:

Frequently travel between branches to ensure consistent brand representation and operational alignment.

Foster strong relationships with branch managers and teams to facilitate effective communication and implementation of marketing strategies.

 

Qualifications:

Bachelor’s degree in Marketing, Business Administration, or a related field. A Master’s degree is a plus.

Minimum of 5 years of experience in marketing or brand management, preferably within the automotive industry.

Proven track record of developing and executing successful marketing strategies and campaigns.

Strong leadership skills with experience managing teams and collaborating across departments.

Excellent communication and interpersonal skills.

Proficiency in digital marketing tools and platforms.

Ability to analyze market data and translate insights into actionable strategies.

Creative thinker with a passion for brand building and customer engagement.

Language Skills: Fluency in French is mandatory, including excellent speaking, reading, and writing skills. Experience working in Francophone markets is preferred.

Travel Requirement: Willingness and ability to frequently travel between company branches as needed.

 

Preferred Qualifications:

Experience in the automotive industry or a related field.

Familiarity with current digital marketing trends and best practices.

Ability to work in a fast-paced environment and manage multiple projects simultaneously.

Interested candidate send resume dharmendra@karmaasolutions.com