Asst. Manager - Digital Marketing - Mumbai

Experience: 5 to 8 Year

KEY RESPONSIBILITIES (I.E. DELIVERABLES, PREFERABLY UPTO 5)

·         Brainstorm new and creative growth strategies

·         Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns

·         Responsible for target based Digital Lead generation

·         Design, build and maintain our social media presence

·         Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

·         Identify trends and insights, and optimize spend and performance based on the insights

·         Plan, execute, and measure trial programs and conversion tests

·         Collaborate with internal teams to create landing pages and optimize user experience

·         Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

·         Instrument conversion points and optimize user funnels

·         Collaborate with agencies and other vendor partners

·         Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

KEY CUSTOMERS SERVED (INTERNAL AND EXTERNAL)

KEY ACTIVITIES TO BE PERFORMED (for fulfilling the responsibilities and meeting customer expectations).

·         We are looking for a Digital Marketing Marksman to develop, implement, track and optimize our digital marketing campaigns across all digital channels.

·         The ideal candidate will have a passion for all things marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset for generating online leads and increasing brand visibility. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.

KEY COMPETENCIES REQUIRED

·         Functional: Innovative Mindset and Problem Solver

·         Behavioural: Cross functional Team Working & Good Communications

SKILL, KNOWLEDGE & EXPERIENCE

·         Degree in marketing or a related field

·         Proven working experience in digital marketing

·         Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

·         Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

·         Experience in optimizing landing pages and user funnels

·         Experience with A/B and multivariate experiments

·         Solid knowledge of website analytics tools (e.g., Google Analytics,)

·         Working knowledge of Automation tools (e.g., Hubspot, Act-on)

·         Experience in setting up and optimizing Google Adwords campaigns

·         Working knowledge of HTML, CSS, and JavaScript development and constraints

·         Strong analytical skills and data-driven thinking

·         Up-to-date with the latest trends and best practices in online marketing and measurement

·         Experience of working with varied teams

Send your updated resume dharmendra@karmaasolutions.com

[#SEO, #SEM, #Google #Analytics, #Hubspot, #HTML, #CSS]